Natura is a Beauty Salon located in UAE, the concept is the simple, practical minimalist high-quality result-oriented brand, Close to nature and organic look and feels and products so I used natural elements symbols of the ancient Greeks, The Greeks’ relationship to the natural world is particularly fascinating, Unlike our modern drive to gain control over the earth, the four elements air, fire, earth, and water corresponds to different personality types, and every type comprises varying combinations of opposites: hot, cold, wet, and dry.
CREDIT
- Agency/Creative: Nourhan Obaid
- Article Title: Identity and Packaging Design for Natura
- Organisation/Entity: Freelance, Published Commercial Design
- Project Type: Identity
- Agency/Creative Country: Egypt
- Market Region: Middle East
- Project Deliverables: Brand Advertising, Brand Architecture, Brand Creation, Brand Design, Brand Guidelines, Brand Identity, Brand Naming, Brand Strategy, Branding, Graphic Design, Identity System, Packaging Design, Product Naming
- Industry: Health Care
- Keywords: Brand, Branding, Nature, salon, Packaging, Design, Salon, spa
FEEDBACK
Relevance: Solution/idea in relation to brand, product or service
Implementation: Attention, detailing and finishing of final solution
Presentation: Text, visualisation and quality of the presentation
