327 Creative Studio – Kuara
327 was challenged to develop the brand and packaging to Kuara — a natural energy drink powder made with guaraná and cocoa.
Based on the roots of its main ingredients — Amazonia and Tupi-Guarani tribe, our inspiration came from the power of nature, native culture and its energy. The brand and graphic universe invoke the Tupi-guarani identity through their distinctive face paintings and costumes.
Along with an explosion of graphic elements that aim to reflect the energy of those people, nature and the drink itself; the result was a packaging with a fresh and vibrant attitude able to communicate the product with an energy boosting effect.
CREDIT
- Agency/Creative: 327 Creative Studio
- Article Title: Identity and Packaging Design for Kuara Natural Energy Drink
- Organisation/Entity: Agency Commercial, Published
- Project Type: Packaging
- Agency/Creative Country: Portugal
- Market Region: Multiple Regions
- Format: Bag, Pouch
- Substrate: Plastic
FEEDBACK
Relevance: Solution/idea in relation to brand, product or service
Implementation: Attention, detailing and finishing of final solution
Presentation: Text, visualisation and quality of the presentation
