Identity and Packaging Design for Kuara Natural Energy Drink

Identity and Packaging Design for Kuara Natural Energy Drink

327 Creative Studio – Kuara

327 was challenged to develop the brand and packaging to Kuara — a natural energy drink powder made with guaraná and cocoa.

Based on the roots of its main ingredients — Amazonia and Tupi-Guarani tribe, our inspiration came from the power of nature, native culture and its energy. The brand and graphic universe invoke the Tupi-guarani identity through their distinctive face paintings and costumes.

Along with an explosion of graphic elements that aim to reflect the energy of those people, nature and the drink itself; the result was a packaging with a fresh and vibrant attitude able to communicate the product with an energy boosting effect.

CREDIT

  • Agency/Creative: 327 Creative Studio
  • Article Title: Identity and Packaging Design for Kuara Natural Energy Drink
  • Organisation/Entity: Agency Commercial, Published
  • Project Type: Packaging
  • Agency/Creative Country: Portugal
  • Market Region: Multiple Regions
  • Format: Bag, Pouch
  • Substrate: Plastic

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