Cyberness is a model of a finely tuned future, a sensual theatre of intelligence and ethical connections between economies, machines and people. A considerable number of talented people got together to develop and express concept of this model through the possibility to immerse in Cyberness world through several routes. Each direction has its own visual identity, its own style, emotional experience, fancy characters and performances. Throughout the journey, every person is accompanied by an expressive authentic experience conveyed through dramaturgy, infographics, navigation and multi-layered design built on a symbol of the rising sun and meaning the excitement of beginning – with a new vision of cybernetics aesthetics and romantic punk.
A mermaid appealing to the rising sun is an image that originates from the mythology of the city of Limassol and located on the historical building of the Kolla factory, the venue for the event. This image entering into a creative conflict with the cybernetic aesthetics of post-punk, ironic illustrations, typographic language of coding, symbolises a sensual, polysyllabic and intricate image – as a reminder that all technologies should be created in a genuine and organic interaction with nature. The harmonious integration of navigation objects into the overall media concept and performance has become the main task and function of navigation in the event space. Thus the entire visual eco-system has become holistic and helped people in embracing the most comprehensive and vibrant experience.
CREDIT
- Agency/Creative: Holistic Brand Lab
- Article Title: Identity and Navigation for the Exness’ 15th Anniversary
- Organisation/Entity: Agency
- Project Type: Identity
- Project Status: Published
- Agency/Creative Country: Serbia
- Agency/Creative City: Novi Sad
- Market Region: Europe
- Project Deliverables: Art, Art Direction, Brand Experience, Brand Identity, Design, Editorial Design, Graphic Design, Icon Design, Identity System, Illustration, Infographic, User Experience, User Interaction, Web Design
- Industry: Entertainment
- Keywords: Visual Identity & navigation
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Credits:
CREATIVE DIRECTOR: Dmitry Melkin
ART DIRECTOR: Anastasia Igolnikova
CREATIVE PRODUCER: Olga Tarabarina
DESIGNER: Anastasia Igolnikova
DESIGNER: Polina Koroleva
STRATEGY CONSULTING: Natalia Kravchenko
DRAMATURGY & COPYWRITING: Dmitry Melkin
DRAMATURGY & COPYWRITING: Ekaterina Avgusteniak
MEDIA ART PRODUCTION: Curiosity Media Lab
