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Identity and Communications for UK Driving Instructor

Identity and Communications for UK Driving Instructor

Afterhours – NB Driving Instructor Identity

“Identity and stationary for driving instructor
Nigel Bowen, who’s USP is his reassuring, calming approach, putting nervous learners at ease with his disarmingly friendly banter.

The identity uses the NB acronym to frame all of Nigel’s genuine one-liners and words of wisdom together with a visual style rooted in the language of motorway and road signage. This reflects its informative message and positions his service as ‘the route’ to passing your test.

The ‘My Way’ Code leaflet is his own guide to getting on the road as well as being a more universal expression of his positioning and offer in the market place, his own philosophy on learning to drive.”

CREDIT

  • Design Agency: Afterhours
  • Organisation/Project Type: Agency Commercial / Published
  • Article Title: Identity and Communications for UK Driving Instructor
  • Brand / Project Name: NB Driving Instructor Identity
  • Project Type: Corporate Brand Creation
  • Strategic Deliverables: Corporate Brand Strategy, Corporate Tone of Voice
  • Design Deliverables: Corporate Graphic Design, Corporate Brand Creation, Corporate Brand Identity, Corporate Service Design
  • Location: United Kingdom
  • Market Country: United Kingdom
  • Market Region: Europe
  • Product Category: Promotional
  • Industry Category: Education

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