The visual identity for Iori Advogados tells the story of a legacy renewed. Born from the union of two generations — father and son — the brand reflects a journey that bridges tradition, expertise, and innovation, blending time-honored values with a forward-thinking perspective. This combination positions Iori Advogados as a modern yet deeply rooted firm, capable of offering legal services grounded in experience and adapted to contemporary demands.

Drawing inspiration from the visual richness of classic newspapers and the solemn elegance of gothic typography, we crafted a contemporary aesthetic that resonates with seriousness, trust, and human warmth. The typographic choices, structural composition, and graphic details evoke a sense of timeless credibility while avoiding coldness, ensuring the brand remains both professional and approachable.

The color palette was carefully curated to balance the authority expected from a law firm with a subtle vibrancy that speaks to the firm’s dynamic and human-centered approach. Each visual element was designed to reinforce the firm’s pillars: experience, tradition, innovation, and empathy.

This branding project goes beyond visuals: it is a strategic expression of values, designed for law firms that seek not just an identity, but a distinctive presence in a competitive market. Our work included logo development, color system definition, typographic curation, layout systems for institutional materials, and the creation of visual standards that ensure brand consistency across all touchpoints.

By merging classic references with a modern sensibility, the visual identity of Iori Advogados offers a lasting and sophisticated foundation for the brand’s future growth and recognition.