This space offers a serious, informed and accessible perspective on a selection of relevant public policy issues. Specifically, we share a description and analysis of initiatives and projects, including an explanation of their importance and elements that should not be ignored when discussing them. The analysis is accompanied by expert opinions and links to news and studies that allow a better understanding of the context and a deeper understanding of each topic.

Additionally, updates, opinions and information on events of the organization and the network of allies are shared at the national and international level.
A logo full of ideas
Once several paths have been explored and the nature of the brand has been understood, we move on to the next phase of the project: designing the brand system.

In the selected design, we highlight the brand’s DNA by creating a typographic symbol from the initials (I-CH), we also hide other meanings within the logo, inverting the CH in the design to subtly reinforce the most important concept: change.

We looked for a simple and timeless typography to complement the logo icon, with a disruptive and modern logo layout.

The palette color its a beauty and simple sistem with a strong blue color and soft light color with the white space.

This is another project of Gitanos, we are very happy to created this brand system and our client to.