When Ersha came to our studio, it wasn’t just about creating a brand—it was about crafting a legacy. Rooted in the rich heritage of Yemeni coffee, Ersha needed to transcend borders, uniting cultures and flavours in a journey of excellence. Every element, from the typography to the color palette, was meticulously chosen to reflect this ambition.

Every sip had to tell a story; every detail had to honour tradition while embracing modernity. As a result, we developed a brand that doesn’t just sell coffee but curates experiences, evokes emotions, and redefines high-quality specialty coffee. The packaging, inspired by Yemeni craftsmanship, became a tactile extension of this philosophy.

This was a branding project about breaking boundaries, connecting worlds, and setting new standards. The goal was to encapsulate a vision that speaks to heritage and exclusivity. Through intricate design motifs—weaves echoing Yemeni textiles, dunes mirroring the landscapes, and geometric patterns honoring Arab architecture—we built a visual language that feels timeless yet innovative.

The versatility of the graphic system allowed us to explore bold visual applications, ensuring the brand remained the protagonist. Whether on minimalist coffee bags or global advertising campaigns, Ersha’s identity conveyed its mission: transcending borders in pursuit of the sublime.

Our creative process was guided by exploration and authority. The cardinal points, embedded in the logo, symbolize Ersha’s role as a bridge—between past and future, farmers and roasters, tradition and modernity. It’s a brand that crafts experiences surpassing expectations, where every touchpoint tells a cohesive story.

More than a graphic system, Ersha’s DNA became a living foundation—flexible enough to evolve yet rooted in authenticity. We transformed it into a beacon of quality, where every cup embodies dedication, passion, and the relentless pursuit of perfection.