Maraná is a small batch craft chocolate maker from Perú producing chocolate bars with cocoa from 3 different areas of Peru: Piura (coast), Cusco (Andes) and San Martin (rainforest). ICONO was entrusted with the creation of the brand identity as well as the design and development of packaging for their chocolate bars, special gift or tasting sets and, most recently, their new product lines.
Travellers and people that loves chocolate, and also is always looking for a nice present of Peru, o something to share with their friends. A little piece of the place they visited. They are always looking for different options , that are unique and authentic. They choose high quality products with nice packaging.
Maraná in 2020 expanded its portfolio to include new products within the same brand territory . The objective was to showcase the Peruvian origin and craftsmanship of these select products; illustrations were developed for each product inspired by Peruvian craftsmanship.
For the launch of their new product Chocotejas, a typical Peruvian sweet with peruvian premium chocolate coating and innovative fillings using Peruvian nuts and fruits, from Peru. It is a traditional dessert with a gourmet twist.
We were inspired by the craftsmanship of the retablos (altarpieces) one of the most recognized artistic expressions of the Andean region of Peru, and a clear demonstration of the skill and mastery of the artisans of the area. For the packaging, we created an illustration that included elements such as the cocoa fruit, as well as a vivid color palette inspired by typical Andean garments. With vivid colours inspired in the Andean typical clothes of the people.
The result is a box of chocotejas and individual wrap for each favor with a sophisticated Peruvian personality and artisanal character. It was a success they sold the first batch earlier than expected.
- Agency/Creative: Icono comunicadores
- Article Title: Icono Comunicadores Agency Create Packaging Design for New Product of Maraná Chocotejas
- Organisation/Entity: Agency, Published Commercial Design
- Project Type: Packaging
- Agency/Creative Country: Peru
- Market Region: South America
- Project Deliverables: Brand Strategy, Branding, Illustration, Packaging Design, Product Architecture, Research
- Format: Box, Wrap
- Substrate: Pulp Paper