“There are a lot of clothing stores for hockey fans in the USA and Canada, but theres none in Russia!” – that whats client told as at first meeting and from there we started making a dream come true — first hockey themed apparel in Russia.
With an idea of pioneering the niche we developed a strong and catchy brand name, after that we went with brand identity and place bold illustrations in the heart of its graphic language.
Next, the identity found its place on the brand’s online store. After that we developed a series of prints for the brand launch.
- Agency/Creative: FREE.creative
- Article Title: Ice Tribe Apparel for Hockey Lovers by FREE.creative
- Organisation/Entity: Agency, Published Commercial Design
- Project Type: Identity
- Agency/Creative Country: Russia
- Market Region: Europe
- Project Deliverables: Brand Identity, Brand Naming, Branding, Illustration, Research, Tone of Voice
- Industry: Fashion
- Keywords: Identity, Hockey, Bold, Illustration