Ice Cream Extreme (I.C.E.)
For the hipsters, constrarians, rebels, trolls, firestarters…

Branding has never been easier.
The name says it all. Extreme ice cream. You immediately want to know what that means.
It is irresistible, like ice cream but even more so. It is a brand, it is a way of life, a statement,
a personal expression. And there is no end to how deep the rabbit hole goes.

The name Ice Cream Extreme tells everything you need to know about the brand. From it vision, mission, strategy, values, design, communication, products, services, business model, distribution model can be drawn.

The wordmark for “Ice Cream Extreme” is designed for a powerful declaration of the brand’s rebellious and innovative character. The deliberate cuts and angles within the letters introduce an element of controlled chaos, echoing the brand’s commitment to pushing the limits of traditional ice cream flavors and experiences.

When designing labels and marks for each flavor of “Ice Cream Extreme,” the goal was to create a distinct identity that captures the essence of each unique offering while maintaining a cohesive brand aesthetic. Each flavor mark is carefully crafted to reflect the adventurous spirit and bold personality of the brand, ensuring that every flavor tells its own story.

In essence, each flavor mark serves as a visual gateway to the experience inside the carton, promising an ice cream adventure that’s as wild and unforgettable as the brand itself.

The symbol for “Ice Cream Extreme” captures the brand’s bold and adventurous spirit with a striking design that merges playful elements with a sense of edgy sophistication. Embodies the daring and unconventional nature of “Ice Cream Extreme,” promising an ice cream experience that is anything but ordinary.