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I Scream! You scream! We all Scream for Stwe’N’Drew’s Ice Cream!

I Scream! You scream! We all Scream for Stwe’N’Drew’s Ice Cream!

We teamed up with Stew’n’Drew to create a friendly and exciting brand that communicated their passion for quality ice cream directly through their packaging. The 2 boys behind the brand were key to the design as we created a tandem bike motif, a classic ice cream sellers bike, but with 2 seats! This reflected the partners friendship and sense of fun.

Throughout the packaging we wanted to capture the nostalgia attached with ice cream, as well as creating a luxury feel with a sense of humor. We illustrated the body of the containers with a wafer effect and off set this with bold colours and a strong brand presence.

The identity & packaging was an immediate hit with retailers and customers, causing Stew & Drew to spend a few late nights tasting and producing extra supplies of Ice Cream to meet demand.

CREDIT

  • Agency/Creative: My Creative
  • Article Title: I Scream! You scream! We all Scream for Stwe’N’Drew’s Ice Cream!
  • Organisation/Entity: Agency, Published Commercial Design
  • Project Type: Identity
  • Agency/Creative Country: United Kingdom
  • Market Region: Europe
  • Project Deliverables: Branding, Identity System, Illustration, Packaging Design, Research, Tone of Voice
  • Industry: Food/Beverage
  • Keywords: esearch + brand identity, sign design, shopfront elements, FMCG, Logo design, ICE CREAM labels, typography, uniform apparel and packaging.

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