Hyla Abed is a stylist who provides fashion advice; Choosing and coordinating clothes for the models in the photo session, as it helps them choose and coordinate their clothing to suit the modern Arab woman.

Hyla is a young woman which wants to help and develop the fashion style for young Arabic women in the middle east to be modern and stylish she wants to keep and reflect her Arabic identity on her logo we decided to design an icon which is a combination of the first two letters from here names and I wanted the icon to have nice and smooth curves to show and reflect the feel of feminism and the chosen of the font wasn’t easy especially the Arabic one so I just used the alphabets of the English font to create the Arabic font to be mixed together and to reflect the same feeling of elegance and feminism. it was a small project with too much feeling and messages which represented in the next few lines.

Objective: Hayla reached out to me to create a feminine, elegant and modern brand identity visuals and design a new logo for the brand. Brand Attributes: Elegant, Soft, Basic, Nature, Youthful, Beauty, Feminine.

Concept: The Arabic fonts have a flowing and softness in the composition. I have targeted in this notation the merging of the first two letters of the name of the owner of the logo, which are the letters of the ( ـهـ, ع ) I will explain this more clearly later in this presentation. This was my bedrock when designing the sleek, smooth icon with an elegant feel.