Hurley is a startup for men’s care, especially beard oil. With the premium quality presented, they want the brand’s appearance to feel elegant and gentlemanly. By targeting the middle east market share, especially the Y & X generation. Apart from having a strong brand personality, the brand must be in line with the consumer’s personality. This is to give an emotional impact to consumers about the brand image in their minds.
This brand aims to create a generation of good looks and courage from a man, looking elegant yet rebellious, regardless of age. Hurley products are made from natural ingredients that are good and safe and are free from toxic and harmful ingredients to skin and hair.
- Agency/Creative: Widarto Impact
- Article Title: Hurley Beard Oil Brand Identity and Packaging Design by Widarto
- Organisation/Entity: Agency, Published Commercial Design
- Project Type: Packaging
- Agency/Creative Country: Indonesia
- Market Region: Middle East
- Project Deliverables: Brand Architecture, Brand Creation, Brand Guidelines, Brand Identity, Brand Naming, Brand Strategy, Branding, Graphic Design, Identity System, Packaging Design, Product Architecture, Product Naming, Research, Structural Design, Tone of Voice
- Format: Bottle, Tube
- Substrate: Glass Bottle, Plastic