Hương Nắng – A Quirky World of Dried Seafood!
A Colorful Ocean of Fun and Tales
Hương Nắng is more than just a dried seafood brand; it’s an adventure to a vibrant underwater world full of laughter. Each Hương Nắng product is a unique animated character with its own funny and meaningful story. From the tiny clownfish dreaming of becoming a magician to the purple squid who loves rock music and the energetic red lobster, they all create a lively and adorable underwater world.

Storytelling Packaging Design
Every Hương Nắng package is a miniature work of art. The animated characters are designed in a vibrant 3D style, standing out against a bright and eye-catching background. The packaging is made from high-quality, food-safe paper, creating a luxurious and eco-friendly feel.

Design Ideas:

Interactive Packaging: Each package can be designed as a small comic book, revealing fun images and stories about the character inside when opened.
Color-Changing Packaging: When exposed to water, the packaging changes color, creating a surprising and delightful effect.
Recyclable Packaging: Using recycled paper and eco-friendly inks reflects Hương Nắng’s commitment to environmental protection.
Comprehensive Marketing Campaign
To build the Hương Nắng brand, we need a comprehensive marketing campaign, including:

Social Media: Create vibrant social media channels, regularly posting animated videos, product images, and organizing contests and events to interact with the community.
Influencer Collaborations: Partner with popular food and children’s influencers to promote products.
Offline Events: Organize experiential events such as food festivals, craft workshops, where customers can directly interact with the brand.
In-store Marketing: Decorate stores attractively to create an exciting shopping experience for customers.
Expanding Products and Services
In addition to traditional dried seafood products, Hương Nắng can expand into new product lines and services:

Products: Beverages like ocean-flavored juices, seafood fruit yogurt. Toys like animated character models, coloring books, and board games. Gifts such as keychains, t-shirts, and hats.
Services: A club for Hương Nắng fans where members can share stories and images about the products and organize offline activities. A mobile app for easy ordering, playing games, and earning rewards. Ocean exploration tours combined with hands-on experiences.
Building a Community and Corporate Culture

Community: Create a loyal fan community where people can share their passion for Hương Nắng.
Corporate Culture: Foster a creative, innovative corporate culture that is always customer and community-oriented.
Mission and Core Values

Mission: Connect people with the ocean, inspire exploration, and protect the marine environment.
Core Values: Creativity, Quality, Fun, Sustainability.
Slogans

Hương Nắng – A Quirky World of Dried Seafood!
Discover the Ocean, Discover the Flavor!
Endless Fun in the Vast Ocean!
Conclusion
With an engaging brand story, unique packaging design, and a comprehensive marketing campaign, Hương Nắng will become a beloved dried seafood brand for children and families. Hương Nắng not only provides quality products but also contributes to creating a colorful and joyful world.