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Hunger Spreads Some Sweet Relief With Cbd Ice Cream Brand, Melt

Hunger Spreads Some Sweet Relief With Cbd Ice Cream Brand, Melt

Hunger Craft – Melt

Hunger, a new specialist brand and packaging agency for all things edible, have named and designed a range of CBD-infused ice cream. The ultimate way to chill out and let your cares melt away, these indulgently flavoured ice-creams almost named and branded itself…Hunger’s name ‘Melt’ and positioning ‘sweet relief’ runs throughout the entire brand. Playing with convention, the confectionary category’s signature stripes are distorted, with the rigid lines melting in front of our eyes. Each pattern embodies the product’s stress relieving qualities as well as the melting pot of flavours inside.The first of Hunger’s four launch projects, Melt is effortlessly campaignable with a strong, premium brand spreading sweet relief across everything it touches.

CREDIT

  • Design Agency: Hunger Craft
  • Organisation/Project Type: Agency, Non Published Concept Design
  • Article Title: Hunger Spreads Some Sweet Relief With Cbd Ice Cream Brand, Melt
  • Brand / Project Name: Melt
  • Project Type: Corporate Brand Creation
  • Strategic Deliverables: Corporate Brand Naming, Corporate Brand World, Corporate Brand Strategy, Corporate Product Naming, Corporate Product Brand Architecture
  • Design Deliverables: Corporate Graphic Design, Corporate Brand Creation, Corporate Branding, Corporate Brand Identity, Corporate Brand Identity System
  • Location: United Kingdom
  • Market Country: United Kingdom
  • Market Region: Europe
  • Product Category: Frozen Food
  • Extra: Service Brand Deliverables: Clothing/Uniforms, POP Display, POS Display, Packaging Service, Print Advertising, Print Brochure
  • Industry Category: Food/Beverage

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