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Humble Warrior Rebrand

Humble Warrior Rebrand

Humble warrior was inspired by Rosh’s (the founder) childhood visits to Sri Lanka and the incredible roots, leaves and spices used for centuries in the East.

All-natural plant tonics with a gentle spirit and a kick-ass taste, Humble Warrior wanted a rebrand that gave a positive high five to their character.

We led with the Abhayamudra icon – a hand gesture signifying protection, peace, benevolence, and the dispelling of fear – and a flexible, playful and colourful identity that packs a (kind, loving) punch.

CREDIT

  • Agency/Creative: Derek&Eric
  • Article Title: Humble Warrior Rebrand
  • Organisation/Entity: Agency, Published Commercial Design
  • Project Type: Packaging
  • Agency/Creative Country: United Kingdom
  • Market Region: Europe
  • Project Deliverables: Brand Identity, Brand Redesign, Brand Strategy, Branding, Graphic Design, Identity System, Illustration, Packaging Design, Rebranding, Research, Tone of Voice
  • Format: Bottle, Box
  • Substrate: Glass, Glass Bottle, Metal, Pulp Board

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