Humble Flower is a premium cannabis-infused skincare brand dedicated to elevating self-care. Working closely with the founders, we crafted a cohesive brand identity, designing every touchpoint—from packaging and print to website, signage, uniforms, social media, and beyond.

In a crowded market of CBD topicals, our goal was to create a sophisticated identity that would stand out in the high-end luxury cannabis space while seamlessly integrating with retailers like Saks Fifth Avenue and Anthropologie as they introduced CBD to their shelves. We achieved this through a minimalist wordmark and monogram, paired with premium tactile materials such as heavy frosted glass bottles, textural paper, and gold foil stamping.

Humble Flower’s packaging balances refined minimalism with rich textures, incorporating luxe touches like gold-veined marble and embossing. This approach extended to the digital experience as well, where we layered typography, motion, and thoughtful design details to create a dimensional and sophisticated online presence that echoes the brand’s tactile identity.

To further convey their luxurious ethos, we styled the products in both real-life and studio environments. Through carefully selected props, shadows, and lush botanicals, we highlighted how the packaging elevates any space while emphasizing the high quality of the natural ingredients.

We also designed bespoke pieces that reflected Humble Flower’s commitment to elevated self-care. These included custom wildflower seed packets, silk eye masks, hand-blended bath bombs, luxe sample boxes, gold enamel pins, and embroidered hats and shirts. Shared with editors, influencers, and at events, these items helped bring the brand’s story to life and deepen its connection with its audience.