Meet Ekko, a financial wellness and inclusive fintech company that paves the way for the future of prosperity, specifically for workforces across South-East Asian enterprises. Harnessing technology for good, Ekko offers ethical solutions to manage cash flow and make financial services more accessible – all while shaping a mindset of inclusivity and empower everyone to thrive.

Signaling the brand’s transition from startup to scale-up, the rebrand is a reflection of growth and a new era of financial wellness with Ekko at the forefront. The brand comes of age through a more grown-up look and feel while maintaining the vibrancy that sets it apart from generic finance/fintech brands, speaking to a new generation of workforces across South-East Asia.

Stepping into a new era of financial wellness and inclusion, the rebrand conveys Ekko’s determination to break the status quo and alludes to the foundational idea of flow — whether monetarily or in the mind. The simple, relatable and easy-to-use system ties well with the concept of Early Wage Access (EWA) that enables pay to be accessed when it matters, paving the way to prosperity and future financial freedom. Ekko’s gradient wave is representative of FLOW as the ideal state of living and being, where barriers are non-existent and peace-of-mind reigns supreme. The Cephalopod symbol represents the qualities of the octopus, a humble but intelligent being known to be able to solve puzzles, untie knots and escape the trickiest of situations — this represents the innovative and inquisitive way Ekko solves for the world’s problems. The K wave is another representation of our FLOW state, attained by connecting, stretching and expanding.