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Hulsbosch Creates Coles Premium Skin Care Brand and Packaging

Hulsbosch Creates Coles Premium Skin Care Brand and Packaging

Australian supermarket chain, Coles has launched a new brand identity and product positioning for a premium tier Soap and Body range as part of a category revitalisation program created by Hulsbosch. Named KOi, the contemporary skincare range is Australian made and has a brand story founded in distinctive ‘free from’ harmful ingredient credentials with 100% naturally-derived botanicals and essential oils.

KOi brand assets feature a distinct black-on-white master brand logo and packaging for product communications utilise simple, variant colour-driven hero graphics that convey a fragrant, luxurious personal care experience. To enhance product recognition two primary base illustrations, a Rainforest and Tropical pattern, are key visual links across the KOi product range. For scent variants, two additional design elements hero the eight main essences of KOi.

CREDIT

  • Design Agency: Hulsbosch
  • Organisation/Project Type: Agency, Published Commercial Design
  • Article Title: Hulsbosch Creates Coles Premium Skin Care Brand and Packaging
  • Brand / Project Name: KOi premium skin care brand
  • Strategic Deliverables: Brand Architecture, Research / Insight, Brand Naming, Product Architecture, Brand World, Brand Strategy, Tone of Voice, Product Naming
  • Design Deliverables: Packaging Design, Illustration, Brand Identity, Identity System, Branding, Brand Creation, Brand Guidelines, Brand Advertising
  • Location: Australia
  • Market Country: Australia
  • Market Region: Oceania
  • Product Category: Health & Beauty
  • Consumer Packaging Format: Bottle, Tube
  • Consumer Substrate / Material: Plastic

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