Eguren Ugarte, one of Rioja’s historic wineries, takes its first step into the world of sparkling wines with two new references: a white and a rosé that expand its portfolio and mark a milestone in the winery’s journey. This launch was especially meaningful, as the new wines needed to coexist with the existing collection —crianza, reserva, red, white, and rosé— while clearly standing out as innovative and unique additions to the family.

At Hula Estudio, we embraced the challenge of creating a visual identity that remained coherent with the winery’s established collection yet introduced a distinctive language for sparkling wines. Our goal was to reinterpret the traditional codes of sparkling wine design through a contemporary lens, balancing sophistication and freshness with an aesthetic aligned with the essence of Eguren Ugarte.

The label design became the central element of this new identity. Here, production finishes play a crucial role in evoking a sense of festivity and exclusivity: a circular die-cut frames the composition, setting it apart from the rest of the portfolio, while a golden foil stamping with micro-engraving reinforces the attention to detail and quality. The use of pearlescent paper adds brightness and delicacy, echoing the sparkle and vitality of the bubbles, while a 3D embossing highlights the brand’s name, placed prominently as a seal of origin and authenticity.

The result is a design that strikes a careful balance between tradition and innovation, belonging and differentiation. It celebrates the arrival of a new wine category to Eguren Ugarte’s collection, projecting a visual identity that invites consumers to discover Rioja’s effervescent side through a contemporary, refined, and energetic perspective.