Hacienda Guzmán HG Picual IntensityandCharacter
Objective: Creation of a new hashtag #AOVE Picual for Hacienda Guzmán, positioning it as a top gourmet benchmark that combines powerful flavor with health benefits (high antioxidant content).
Challenge: To stand out in a saturated market by transforming a common variety like Picual into an exclusive experience. The challenge was to visually reflect its “Intensity and Character” without losing the brand’s historical sophistication (16th century).
Creative Process: Inspired by the strength of the land. The image seeks to convey the “green” aroma (olive leaf, tomato plant) even before opening the bottle, promising a powerful sensory experience.
Execution and Technique HighEnd Packaging
Support: Vitrified full lacquer finish, high-density opaque glass bottle with selective stamping, designed to protect the oil’s properties.
Design: Respecting the heritage of the Hacienda, using specific color codes to highlight its premium category on the shelf, “…you want to touch it.”
Communicating the sensory profile is prioritized: a powerful aroma and a structured palate, where spiciness and bitterness coexist in perfect balance.
Brand experience: More than just an oil, it’s a tribute to its origin and history. The design and flavor confirm the promise of “Soul and Excellence,” ideal for those seeking to enhance their dishes with authenticity and power.
CREDIT
- Agency/Creative: hugo zapata
- Article Title: Hugo Zapata Introduces a Premium Visual Expression for Hacienda Guzmán Picual AOVE
- Organisation/Entity: Agency
- Project Type: Packaging
- Project Status: Published
- Agency/Creative Country: Spain
- Agency/Creative City: sevilla
- Market Region: Global
- Project Deliverables: Advertising Photography, Design, Label Design, Packaging Design, Product Design, Product Photography
- Format: Bottle, Sleeve
- Industry: Food/Beverage
- Keywords: aove, evoo, hg, picual, haciendaguzman, spain , #Flavor #Andalusia #OliveOilLover #Gourmet #LabelEngine #PackagingDesign #HugoZapataCrea #HaciendaGuzman
-
Credits:
hugo zapata: hugo zapata
