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Hugo Zapata Estudio Shapes Tío Pepe En Rama 2026 Into a Refined Expression of Jerez Through Material Precision and Sensory Design

Hugo Zapata Estudio Shapes Tío Pepe En Rama 2026 Into a Refined Expression of Jerez Through Material Precision and Sensory Design

Each spring, Antonio and Silvia Flores carefully select a number of their finest casks to present Tío Pepe in its most essential state: unfiltered, straight from the cellar, and with its full organic expression.

This is how Tío Pepe en Rama 2026 is born—a living fino where the balance between biology and craftsmanship is expressed with precision. This year, the flor veil has reached optimal development, contributing greater complexity and definition. In the glass: pale gold, slightly hazy; on the nose: chalk, salinity, nuts, chamomile, and citrus; on the palate: dry, fresh, and saline, with a fine bitterness and long finish.
A limited edition that captures the purest interpretation of Jerez.

Design, Art & Technique
The label is built on Avery Dennison Fasson Lin Fiber 110 g/m² recycled paper, featuring visible fibers whose absorption and texture reinforce the tactile reading of the “en rama” concept. Offset printing in CMYK + 2 spot colors, with strict chromatic control and precise management of solids and screens.

At the top, an illustration of La Concha winery—a key element in the González Byass visual heritage—while the TÍO PEPE logotype is executed in pure liquid gold (hand-applied), achieving maximum reflectance, volume, and front-facing hierarchy.

Double hot foil stamping: aureolin gold as a luminous layer and Arqué ultra jade green as a material contrast. The Palomino Fino grape illustrations run in continuous perimeter flow, wrapping the bottle and amplifying its sensory dimension.

A balance between technical precision and material expressiveness, reinforcing the unique character of this edition.

Printing Specifications
Uncoated 110 g/m² substrate with medium–high absorption. Prepress in CMYK + 2 Pantones under PSO Uncoated v3 (FOGRA52) profile, 250 lpi AM screening, with controlled TVI (18–22%) and medium–high GCR for gray stabilization. TAC limited to 280% to ensure gray balance.

Knockouts under metallic elements, trapping at 0.08–0.12 mm, and overprint for blacks and fine lines. Liquid gold screen printing (high deposit, 120–140 threads/cm mesh, ±0.10 mm tolerance) and double hot foil (aureolin gold + jade green) with ±0.15 mm registration.

Multilayer construction (offset → drying → screen printing → stamping) with tension control. Die-cutting with ≥2 mm bleed and 1.5–2 mm safety margins.

Quality control with ΔE < 3, registration verification, and inspection of ink gain, screens, fine lines, and foil adhesion.

Result: a calibrated balance between paper absorption and metallic reflectance, generating hierarchy, depth, and a perception that oscillates between industrial precision and organic expressiveness.

 

CREDIT

  • Agency/Creative: hugo zapata estudio
  • Article Title: Hugo Zapata Estudio Shapes Tío Pepe En Rama 2026 Into a Refined Expression of Jerez Through Material Precision and Sensory Design
  • Organisation/Entity: Agency
  • Project Type: Packaging
  • Project Status: Published
  • Agency/Creative Country: Spain
  • Agency/Creative City: sevilla
  • Market Region: Africa, Asia, Europe, North America, Oceania, South America, Global
  • Project Deliverables: 3D Design, Brand Design, Label Design, Packaging Design, Product Design
  • Format: Bottle
  • Industry: Food/Beverage
  • Keywords: wine, labeldesign, tiopepe, celebralavida, tiopepeenrama

  • Credits:
    design and illustration: hugo zapata sánchez

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