Hacienda Guzmán: A Legacy of Liquid Gold
Five Centuries of Olive Oil Mastery
With a heritage spanning more than 500 years, Hacienda Guzmán stands as a global benchmark of excellence in the olive oil industry. This historic estate, located in the heart of Andalusia—specifically in La Rinconada, Seville—has witnessed the evolution of the Mediterranean diet since the 16th century. Today, the firm masterfully merges this centuries-old tradition with a sophisticated contemporary vision, delivering premium culinary experiences tailored for the world’s most discerning palates. It is not just oil; it is a piece of history bottled for the modern connoisseur.
The Art of Artisanal Precision: From Soil to Soul
The prestige of Hacienda Guzmán is rooted in the meticulous control of the product’s entire lifecycle. The estate benefits from a privileged microclimate and exceptionally fertile lands, providing the ideal environment for olive cultivation.
True to its artisanal soul, the brand employs handcrafted harvesting methods that respect both the tree and the fruit. By picking the olives at their precise peak of ripeness, Hacienda Guzmán ensures the absolute organoleptic integrity of the oil. This pursuit of perfection culminates in an immediate transfer to the estate’s own mill; the olives are pressed within hours of harvest to prevent oxidation. This rigorous process guarantees that every drop of Extra Virgin Olive Oil (EVOO) meets the highest international standards of gourmet purity and aromatic intensity.
A Signature Collection: The Expression of Terroir
The Hacienda Guzmán portfolio is distinguished by its diversity, elegance, and uncompromising quality. Each bottle is an expression of the terroir:
The Balanced Coupage: A masterful blend of varieties designed for harmony.
The Monovarietal Trilogy: High-personality oils including the delicate Arbequina, the robust Hojiblanca, and the exclusive Manzanilla Sevillana—the brand’s true emblem and a rarity in the world of high-end oils.
The V Centenario Limited Edition: A flagship commemorative oil that honors 500 years of history and the estate’s historical role in the trade routes connecting Spain with the Americas and Asia.
A Living Culture: Luxury Oleotourism
Beyond the product, Hacienda Guzmán invites enthusiasts to step into its world through a luxury oleotourism program. This immersive journey allows guests to explore the historic manor and its vast olive groves, uncovering the secrets of a 500-year-old legacy. It is a sensory pilgrimage where history, architecture, and flavor converge in an unparalleled setting, offering a deep understanding of why Hacienda Guzmán remains the ultimate authority on liquid gold.






CREDIT
- Agency/Creative: hugo zapata
- Article Title: Hugo Zapata Elevates Hacienda Guzmán with a Contemporary Vision of Five-Century Olive Oil Heritage
- Organisation/Entity: Agency
- Project Type: Packaging
- Project Status: Published
- Agency/Creative Country: Spain
- Agency/Creative City: sevilla
- Market Region: Europe, North America, Global
- Project Deliverables: 3D Modelling, Label Design, Packaging Design
- Format: Bottle, Sleeve
- Industry: Food/Beverage
- Keywords: evoo, aceitedeoliva, hg, spain, seville
-
Credits:
design and photography: hugo zapata sánchez









