Oio Lab creates skincare products based on natural ingredients, consisting of organic, cold-pressed oils of the highest quality and plant extracts obtained using innovative methods.
Traditional knowledge and wisdom of rituals combined with advanced ingredients is reflected in an artistic approach to appeal to Oio Lab conscious consumers.
Inspired by abstract, modern art and use of vivid colours, the design thinking demonstrates a fusion between magical rituals. Vibrant orange is the core brand colour, to reflect warmth and strength. Colourful blobs embody the oil substance of their products and act as brand devices.
The superior ingredients are showcased in a minimalistic, playful and artistic way across the packaging design and creative photography.
- Agency/Creative: Hugmun
- Article Title: Hugmun Design for Oio Lab Skincare Products
- Organisation/Entity: Agency, Published Commercial Design
- Project Type: Packaging
- Agency/Creative Country: Norway
- Market Region: Europe
- Project Deliverables: Brand Design, Brand Guidelines, Brand Rejuvenation, Branding, Graphic Design, Identity System, Illustration, Packaging Design, Photography, Research
- Format: Bottle, Box, Pot
- Substrate: Glass, Glass Bottle, Pulp Paper