Hugmun Design for Oio Lab Skincare Products
Oio Lab creates skincare products based on natural ingredients, consisting of organic, cold-pressed oils of the highest quality and plant extracts obtained using innovative methods.
Traditional knowledge and wisdom of rituals combined with advanced ingredients is reflected in an artistic approach to appeal to Oio Lab conscious consumers.
Inspired by abstract, modern art and use of vivid colours, the design thinking demonstrates a fusion between magical rituals. Vibrant orange is the core brand colour, to reflect warmth and strength. Colourful blobs embody the oil substance of their products and act as brand devices.
The superior ingredients are showcased in a minimalistic, playful and artistic way across the packaging design and creative photography.
- Design Agency: Hugmun
- Organisation/Project Type: Agency, Published Commercial Design
- Article Title: Hugmun Design for Oio Lab Skincare Products
- Brand / Project Name: Oio Lab
- External Design Credits: Photographer/model photo session: Kuba Szopka, Photo stylist: Joanna Ziemowska, Photo stylist: Justyna Bugajczyk, Photographer/product photo session: Maciej Miloch
- Strategic Deliverables: Research / Insight
- Design Deliverables: Packaging Design, Illustration, Photography, Identity System, Branding, Graphic Design, Brand Digital Design, Brand Guidelines, Brand Rejuvenation, Consumer Graphic Packaging Design, Consumer Structural Packaging Design, Photography, Art Direction
- Location: Norway
- Market Country: Poland
- Market Region: Europe
- Product Category: Health & Beauty
- Consumer Packaging Format: Bottle, Box, Pot
- Consumer Substrate / Material: Glass, Glass Bottle, Pulp Paper