We work with Oio Lab on a daily basis, and we were very excited about their release of two new products; deeply penetrating gel-serums Aquasphere and The E-Serum. We were responsible for designing new packaging in the brand identity style. The serums are liquid gels in transparent and light blue, so we wanted to highlight the freshness and lightness in the design. We also drew our inspiration from the beautiful ingredients: unique pea ferment, copper tripeptide, oligosaccharides from brown algae or sea minerals. These are especially accented in the creative photography.
The dominating white colour is complemented with blue and sea-green tones. To liven the design further, we created 3D animated models of the boxes.
Simultaneously, we worked on a video and photoshoot with models showing how to use oils and serums. It was our goal to work with natural, beautiful women and not necessarily with professional models. To even further demonstrate that Oio Lab are a kind, transparent skincare brand for everyone.
- Agency/Creative: Hugmun Studio
- Article Title: Hugmun Design Create Oio Lab Serums Packaging Design
- Organisation/Entity: Agency, Published Commercial Design
- Project Type: Packaging
- Agency/Creative Country: Norway
- Market Region: Europe
- Project Deliverables: Brand Creation, Brand Guidelines, Brand Identity, Branding, Graphic Design, Identity System, Illustration, Packaging Design, Photography, Research, Tone of Voice
- Format: Bottle, Box
- Substrate: Glass, Glass Bottle, Pulp Paper