Huey has landed! Gage Roads, Australia’s number one independent craft brewery have launched ‘Huey’, an all natural mid-strength (3.8%) coastal lager. The release of Huey coincides with Gage Roads 20th birthday and is the brewing company’s first lager released in a clear flint bottle.
The packaging, designed by Good Drinks Australia’s internal creative team (Chris Rowson, Marcus Taylor and Sophie Osborn) channels classic coastal vibes.
The coastal inspired design is a nod to the Gage Roads brand name and origins, which was named after a channel of water located between Fremantle Port and the natural beauty Rottnest Island.
For the first time, we see Gage Roads brand mascot ‘Huey’ (the illustrated seagull) take centre stage on their packaging. Paired with soft retro typography that was inspired by the hand painted signage found around Fremantle Port (Gage Roads home), the design evokes a nostalgic and timeless look.
The 6 pack wrap is understated and reiterates the bottles label, replacing the cut outs with a subtle metallic gold printed finish. The clear flint bottle neck features an emboss of the brands logo on the front and an emboss of the brand seagull on the back. The cut out label allows the liquid to glow just like an epic Western Australian sunset, reinforcing the brewery’s commitment to all natural beers.
The brand design cuts through the mid-strength clear glass beer category that is filled with by leaning into the brand’s nostalgic typography and playful illustration.
What better way to enjoy the sun, salt and sand than with an ice cold Huey in hand.