Hua-Dan Sparkling Tea

Hua-Dan Sparkling Tea

Hua-Dan Sparkling Tea

The perfect combination of sweet tea soup and refreshing sparkling tea. Accompanied by floral and fruity charm in the taste buds, circulation on the tip of the tongue. Like the Chinese opera actors on the stage, give the tea culture amazing new taste experience.

To interpret the flavour of tea with the character of the traditional role of Chinese Opera, the combination of oriental tea and western sparkling water, packaging traditional culture in a modern visual way. Combine traditional Chinese Opera costumes with the flavor of tea leaves to create a more intuitive and interesting design.

CREDIT

  • Design Agency: Lung-Hao Chiang
  • Organisation/Project Type: In-house, Non Published Concept Design
  • Article Title: Hua-Dan Sparkling Tea
  • Brand / Project Name: Hua-Dan Sparkling Tea Visual Identity Design
  • Strategic Deliverables: Research / Insight, Brand Naming, Product Architecture, Brand Strategy, Tone of Voice, Product Naming
  • Design Deliverables: Packaging Design, Illustration, Brand Identity, Identity System, Branding, Brand Creation, Graphic Design, Brand Advertising, Retail Brand Design, Product Concept
  • Location: Taiwan
  • Market Country: Taiwan
  • Market Region: Asia
  • Product Category: Beverages
  • Consumer Packaging Format: Can
  • Consumer Substrate / Material: Metal

FEEDBACK

Relevance: Solution/idea in relation to brand, product or service
Excellent
Vote
2
Good
Vote
0
Bad
Vote
1
Implementation: Attention, detailing and finishing of final solution
Excellent
Vote
2
Good
Vote
0
Bad
Vote
1
Presentation: Text, visualisation and quality of the presentation
Excellent
Vote
2
Good
Vote
0
Bad
Vote
1