How can brands captivate a new age of ABV abhorrence? and do it in a bold graphical way that really shakes up the category with something fresh and new.
Introducing Zone, a bold, mindful and unapologetic drink that puts ‘Mind Thirst’ above all else. These low calorie, zero ABV drinks are made from sparkling water and a heady mix of sophisticated and interesting flavour notes. Specialist ingredients have been expertly chosen to transport you to three distinct ‘mindful’ zones. Each ZONE provides a drinking experience that offers just as much taste as their alcoholic counterparts but without the negative effects.
Zone is for people who want a sensorial experience – without compromising their wellbeing.
Striking the balance between immersion and escapism, the emotional connection is clear. Zone captures the needs of experimental audiences, looking for an unrivalled experience, luring them into a heady relaxation space.
Our immersive designs blend aspirational nature photography with euphoric edited portraits. Visually disruptive, our striking label is shaped to reflect our iconic “Z” shape. Raised, holographic inks are used to lift our shimmering logo from the beautiful imagery beneath.
Uplift with lemon balm helps reduce anxiety and liven the senses, Unwind in the tropics with a CBD infusion for relaxation, and finally Suspend among the stars with sleep inducing valerian. Undertones of escapism are visually captured across the range, you can almost breathe in the brisk sea breeze or relax under the ethereal, hazy colours of the Northern Lights.
- Agency/Creative: OurCreative.
- Article Title: How Can the Next Generation of Drinkers Take Control of Their Emotions and Get Into the Zone?
- Organisation/Entity: Agency
- Project Type: Packaging
- Project Status: Published
- Agency/Creative Country: United Kingdom
- Agency/Creative City: Leeds
- Market Region: Europe
- Project Deliverables: 3D Modelling, Art Direction, Brand Design, Brand Identity, Brand Mark, Graphic Design, Identity System, Logo Design, Packaging Design
- Format: Bottle
- Substrate: Glass
- Industry: Food/Beverage
- Keywords: Zero ABV Drinks
Creative Director: Jon Dignam
Middleweight Designer: Alex Phipps
Managing Director: Kim Van Elkan