House Utopia is a smart home brand that reimagines modern living by fusing intuitive technology with emotionally driven, human-centered design. At its core, the brand champions the concept of Focus Living—a philosophy that aims to bring clarity, calm, and control to family life through seamless automation. It’s not just a home tech solution; it’s a lifestyle built around intention, well-being, and emotional resonance.
The challenge was to create a complete visual identity that captures both the technical sophistication and the human warmth the brand aspires to deliver. In a market saturated with overly functional or emotionally disconnected brands, House Utopia needed to feel personal, fluid, and trustworthy—while still communicating innovation and intelligence.
To meet that challenge, we developed a brand system rooted in contrast and balance. A structured square grid reflects clarity, stability, and logic, while flowing gradient backgrounds soften the overall tone, evoking comfort and adaptability. The logomark—an abstract bird in motion—symbolizes aspiration, serenity, and the freedom of a smart, connected lifestyle. Every detail, from the refined typography to the calm-but-vibrant color palette, was intentionally selected to feel both modern and empathetic.
Deliverables included brand strategy, visual identity, motion graphics, interface concept design, and communication assets. Together, these components create a flexible yet cohesive system that adapts across screens, platforms, and physical space—supporting House Utopia’s mission to simplify life while deepening human connection.
CREDIT
- Agency/Creative: Rami sdoudi
- Article Title: House Utopia: A Smart Home Brand Identity by Zariq & Rami Sdoudi
- Organisation/Entity: Freelance
- Project Type: Identity
- Project Status: Published
- Agency/Creative Country: Oman
- Agency/Creative City: muscat
- Market Region: Middle East
- Project Deliverables: Animation, Art Direction, Brand Creation, Brand Design, Brand Experience, Brand Guidelines, Brand Identity, Brand Mark, Brand Naming, Brand Strategy, Brand Tone of Voice, Brand World, Branding, Creative Direction, GIF Animation, Icon Design, Landscape Design, Logo Design, Motion Graphics, Poster Design
- Industry: Technology
- Keywords: Smart Home, Visual Identity, Brand Design, UI Design, Technology Branding, Motion Design, Grid System, Logo Design, Home Automation, Modern Living, Digital Interfaces, Gradient System, Focus Living
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Credits:
Creative Director: Rami sdoudi
Brand Strategy: ZARIQ Creatives
Motion Graphics: Rami Abd Elkareem
