House of Fu asked for a fresh, playful identity for their city centre ramen bar, that would grab the attention of Leeds’ foodies and drinkers. Turtle and Hare were tasked with the design, creation and roll out of a visual identity suitable for large exterior signage, menus, interior artwork and social media content. The solution was a fun and dynamic style that is warm, welcoming and a smile-inducing! When the coherent digital assets merged with the bricks and mortar design elements, what was created was a space of tangible happiness – a dining experience like no other.

The solution was a fun and dynamic style that is warm, welcoming and a smile-inducing! When the coherent digital assets merged with the bricks and mortar design elements, what was created was a space of tangible happiness – a dining experience like no other.

The approach was to create a style that was whimsical and classy. Vibrant blues are accented with pinks and oranges, adding flourishes of personality to the identity. Ramen culture influences the fun and dynamic elements used throughout the restaurant. Bold headline fonts with tons of character were used to contrast the minimal logotype, allowing Fu’s engaging restaurant language to coexist with their online presence and content.

The exterior utilises unique and unexpected colour palette, demanding the attention of passers-by.  A ramen noodle window graphic follows you up the street and twists until you reach the main entrance.

Inside is an explosion of colour mixed with natural finishes, exposed features and large glass windows. The graphic language finds its home in many places, with signage and brand touch points living harmoniously alongside the interior design.

House of Fu’s visual identity flows seamlessly from the digital world to print, complimenting the interiors. Patterns stretch from menu designs to beer cars and the brand colours shine through the tableware to large neon signs.