Since 1836, Houghton has acquired the knowledge, expertise and good judgement to create wines of outstanding quality. In honour of this history and the knowledge gained along the way, Houghton required a label to represent a new range of wines titled: Wisdom.
The Wisdom range of wines feature an illustration of an open ‘book of wisdom’ in the form of Houghton’s iconic pair of swans. A visual metaphor to represent the knowledge acquired over 180 years of winemaking.
- Agency/Creative: Voice
- Article Title: Houghton’s Open Book of Wisdom
- Organisation/Entity: Agency, Published Commercial Design
- Project Type: Packaging
- Agency/Creative Country: Australia
- Market Region: Multiple Regions
- Project Deliverables: Brand Redesign, Graphic Design, Illustration, Packaging Design, Photography, Research
- Format: Bottle
- Substrate: Glass Bottle, Pulp Paper