Hotel Palm: This typical Moroccan hotel is located in a 5-hectare park on Sidi Bousmara and is 5 minutes from Casablanka city center. It offers an outdoor swimming pool, sauna and wellness center. Guests of Palm’s Hotel can relax in the garden or enjoy the sun on the terrace. For those with a sense of adventure, excursions to the famous Union House are 10 minutes from Palm’s Hotel. Le Sqala restaurant serves international cuisine and Le Diffa serves Moroccan food. There is also the Hermes-Grill snack bar, which serves à la carte lunches by the pool. Zyriab is a tapas bar that offers live entertainment.

What did we do?: First, we started working on logotype, emblem and secondary marks prototypes. We worked on minimalist, modern and linear logo alternatives. We decided on the most suitable marking design as a result of the work we carried out with our customers with care. We worked on color palettes to reflect the identity of the city and the hotel. We have obtained light brown tones suitable for its geographical location and blue green tones as it meets the sea. In this way, we have brought together our color palette in our minimalist designs. Then we started to prepare the printed materials that we will use in our hotel. We carefully designed all printed materials such as business cards, letterheads, envelopes, cloth and cardboard bags, door cards, towels and bathrobes, event posters to be used in the hotel. Then we designed the designs for social media accounts and digital content to be used on the website. As a branding agency, we think that we have created a contemporary brand identity that reflects the region well and will affect the target audience.