Hotel Bien is a boutique hotel located in Mexico, Tulum. The hotel stands out with its non-alcoholic and healthy drinks. This brand and project is not published, it is a concept design work which we made in order to present our minimalist and joyful approach to a comprehensive brand identity design.

Inspired from eye catching designs we set out to create a branding that would have the hotel’s dynamic and vibrant spirit. We represented this dynamism with a series of tropical fruit, animal and plant illustrations composed of key items from the hotel. Illustrations has a clean and an organic style works very well with textured paper and other materials of the branding.

For the color palette we decided on neon green and orange color. This color combination is one of the strongest elements of the branding. Before getting into the details customers are attracted by the colors at the first glance. The logo mark of the hotel is the combination of letter “B” and the cocktail glass. We preferred a clean and modern san serif font that can work with the colorful illustrations.

As a printed material we designed a letterhead, business cards, envelope, stickers, towels, door hangers, beauty products, postcards, notebooks and door number cards. We balanced the usage of graphical elements on these materials. Some of them are plain and green with a typographic element while some of them has the colorful pattern. We also created social media posts reflecting Hotel Bien’s dynamic spirit.