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Hooga Delicatessen Branding Designed by Widarto Impact

Hooga Delicatessen Branding Designed by Widarto Impact

HOOGA is a culinary startup brand in Indonesia. Seeing the opportunity to develop the culinary market in Indonesia, the client wants to develop a sandwich menu. After working in New York for approximately 10 years, the client wanted to bring the Katz Delicatessen concept to Indonesia. Because there is an opportunity in Indonesia.

Challenge: As a new brand with new products and prices that are not cheap (+/- IDR 125,000), of course, this is a challenge whether this product is in demand by the market or not. Solution: The identity that we created starts with the brand name, namely HOOGA, which means it can be momentum, big, and funny.

With a typography-based design, from the logo, graphic elements, menu, etc, we want the HOOGA brand to be more easily recognized, less confusing, and attract potential consumers to buy HOOGA products.

CREDIT

  • Design Agency: Widarto Impact
  • Organisation/Project Type: Agency, Published Commercial Design
  • Article Title: Hooga Delicatessen Branding Designed by Widarto Impact
  • Brand / Project Name: Branding for Hooga Delicatessen
  • Production Credits: Satya Prima Print Production
  • Strategic Deliverables: Research / Insight, Brand Naming, Brand Strategy, Tone of Voice, Product Naming
  • Design Deliverables: Packaging Design, Brand Identity, Identity System, Branding, Brand Creation, Graphic Design, Brand Guidelines
  • Location: Indonesia
  • Market Country: Indonesia
  • Market Region: Asia
  • Product Category: Fast Food
  • Consumer Packaging Format: Bag, Box, Wrap
  • Consumer Substrate / Material: Pulp Paper

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