Known as the “representative of red opera”, “Honghu chi wei dui” was created and performed by the Hubei Provincial Experimental Opera Troupe. The tenacious struggle against the Kuomintang security regiment and the local tyrants and evil gentry vividly shaped the heroic images of Communist Party members Han Ying and Liu Chuang, and demonstrated their precious spirit of infinite loyalty to the revolution and unyielding perseverance. As a tribute to the 10th anniversary of the National Day in Hubei Province, the play achieved great success. Beijing and Wuhan Film Studios adapted it into a film of the same name in 1960. Its moving content and beautiful melody have become more widely circulated.
The product name is derived from this history and is intended to evoke nostalgia. We designed a clean and modern bottle with vintage graphics and a revolutionary aesthetic.
Opening this bottle is like stepping into the past. The retro details draw you back in time, while the boldness of the Art Deco style keeps you firmly connected to the modern day. Every flavor molecule in this spirit has been infused with its unique story, almost feeling the rich history that these recipes have accumulated over the years.
Honghu Wild Lotus Liquor Industry is currently the only enterprise in the Chinese liquor industry that uses wild lotus as an auxiliary material to brew liquor. Relying on the unique geographical advantages and unique traditional brewing techniques, the temperament of Honghu wild lotus is properly integrated into it. It makes people linger and forget to return for a long time. Drink a pot of old wild lotus wine and sing a revolutionary song. The high-pitched voice of “Honghu chi wei dui” became more and more popular in the land of China.
- Agency/Creative: Riverside design studio
- Article Title: Honghu Chi Wei Dui Spirits Packaging
- Organisation/Entity: Agency
- Project Type: Packaging
- Project Status: Published
- Agency/Creative Country: China
- Agency/Creative City: Wu Han
- Market Region: Asia
- Project Deliverables: Brand Design, Packaging Design
- Format: Bottle
- Substrate: Glass, Glass Bottle
- Industry: Food/Beverage
- Keywords: Liquor，Alcohol，Spirits，Whisky，Vodka，Gin，Wine，Packaging design，Packaging，Bottle design，Beverage packaging, Alcohol packaging,
Creative Director: Wang zhengmin