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Hong Kong Inspired Conceptual Campaign

Hong Kong Inspired Conceptual Campaign

FFHK (Fight For Hong Kong) is a campaign mimicking the slow strangulation of democracy in Hong Kong, in the context of London.

Through the subversion of identifiable media, FFHK aims to create a dystopian reality in which Londoners find themselves subject to the lack of simple freedoms found in Hong Kong.

FFHK aims to inspire the public to become their own activists; raising awareness, boycotting companies and applying pressure until Hong Kong is free.

CREDIT

  • Agency/Creative: Rory Cowan
  • Article Title: Hong Kong Inspired Conceptual Campaign
  • Organisation/Entity: Student, Non Published Concept Design
  • Project Type: Identity
  • Agency/Creative Country: United Kingdom
  • Market Region: Europe
  • Project Deliverables: Brand Creation, Brand Experience, Brand Identity, Brand Strategy, Branding, Graphic Design, Research, Tone of Voice
  • Industry: Non-Profit
  • Keywords: Hong Kong, activist, campaign, editorial, newspaper

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