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Honest, Witty Rotatable Coffee Cup Sleeves for Coffeeshop in Jakarta, Indonesia

Honest, Witty Rotatable Coffee Cup Sleeves for Coffeeshop in Jakarta, Indonesia

Thinking Room – Common Grounds Creative Co-Op

“A collaboration initiative between Thinking Room and Common Grounds Coffee, resulting in a rotatable coffee cup sleeve which triggers us to rethink the coffee shop culture in today’s fast-paced life. By juxtaposing two different truths, twisting the coffee cup will ‘complete’ the sentence from the words behind the sleeve. As Coffee shops are easily found even in the smallest town nowadays and came in various qualities and prices, it is hard to dismiss the temptation to sip a cup or two while keeping up with the deadlines. The pride of having pressure in life with coffee to celebrate was the first idea that we explored. Then came other form of modern day tensions: working overtime, excessive buying, and expensive coffees that just don’t hit the spot.”

CREDIT

  • Design Agency: Thinking Room
  • Organisation/Project Type: Agency Commercial / Published
  • Article Title: Honest, Witty Rotatable Coffee Cup Sleeves for Coffeeshop in Jakarta, Indonesia
  • Brand / Project Name: Common Grounds Creative Co-Op
  • External Design Credits: Creative Director Eric Widjaja
    Graphic Designer and Copywriter Nandiasa Rahmawati
    Photographer Ritter Willy Putra
  • Project Type: Consumer Brand Refinement
  • Strategic Deliverables: Consumer Tone of Voice
  • Design Deliverables: Consumer Graphic Packaging Design
  • Location: Indonesia
  • Market Country: Indonesia
  • Market Region: Asia
  • Product Category: Beverages
  • Extra: Article Title: Honest, Witty Rotatable Coffee Cup Sleeves for Coffeeshop in Jakarta, Indonesia
  • Industry Category: Food/Beverage

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