We are Honest – a New Zealand rum company based in Auckland. We’re passionate about a couple of things… caring for our planet, and good quality, experimental rum. We’ve combined the two to create a rum that we’re proud to share with New Zealand; slightly intriguing, very delicious but most importantly, kind to our planet. We are certified by A Plastic Planet as ‘Plastic Free’ and have agreed to off-set our carbon emissions with Ekos to be Certified as Carbon Zero.
We are proud to have partnered with Ekos – a New Zealand charitable trust with international recognition as being leaders in innovative environmental financing. Their simple message is “Measure, reduce what you can, offset what you can’t.” In our partnership with Ekos, we have agreed to calculate and offset all our carbon emissions, which accredits us to be a certified carbon zero business.
It was vital for us to create a product that celebrated sustainable materials and did not contain any plastic. We are elated to have partnered with A Plastic Planet, a company encouraging the world to “turn off the plastic tap.” They believe in simplifying the language – a product is either plastic, or it’s not plastic. Honest is proud to be certified by A Plastic Planet as 100% plastic-free.
We strive for a circular system that champions sustainable practices, and our ultimate goal is to build a no-waste production. This is something that we are working towards by composting all of our bi-product from each production run. We plan to use this compost for growing our own herbs to be used in future flavours and productions.
Our rum has a delicate infusion of six botanicals, strong notes of citrus are balanced by a gentle hint of vanilla from the tonka bean. Soothing tones of ginger, cinnamon, and nutmeg are gently powerful creating a lovely warmth throughout.
To the nose…
You will get a burst of citrus and a delicate hint of vanilla, combined with aromatic notes like ginger and cloves. It is intriguing and inviting.
On the palette…
There is a powerful note of orange peel, followed by a subtle hint of scorched sugarcane leaving a velvety sensation. A lovely warmth of spice comes through with tones of cinnamon and ginger, and a lingering of nutmeg.
And the finish…
Leaves you with a warmth of spices, almost slightly reminiscent of cinnamon toast, and comforting undertones of cloves and elegant spice.
- Agency/Creative: Honest
- Article Title: Honest Spirits In-House Design for New Zealand Made Rum
- Organisation/Entity: Network, Published Commercial Design
- Project Type: Packaging
- Agency/Creative Country: New Zealand
- Market Region: Oceania
- Project Deliverables: Brand Creation, Brand Identity, Branding, Packaging Design, Tone of Voice
- Format: Bottle
- Substrate: Glass, Pulp Paper