Honest Burger is a restaurant with a focus on burgers delivery in Ivano-Frankivsk, Ukraine. The task of the studio was to create a modern, bright brand with a strong association with the traditions of meat cooking and baking, because burgers combine the most traditional diet for a person and at the same time are an urban dish.
The combination of the classic technique of engraving illustration and bold colour scheme allowed to create a modern and at the same time traditional image. The idea and plot of the illustration is a game of self-irony, humour and a bit of adventure and masculine muscularity. The protagonist of the brand is an honest thief from American Westerns, who steals a giant burger, but in fact he does not steal it but brings it to you as soon as possible. A bright and exciting adventure and not just a meal to satisfy hunger.
The main guest is progressive and modern young people who understand the difference between fast food and restaurant food, they appreciate quality and naturalness but are ready for something new. For our consumer, we do not just make a burger, but create an adventure by joining the brand legend, giving emotion.
The eclectic design combines different techniques and techniques and this is almost the same as a burger combining different ingredients. The packaging of the product emits a charge of energy, clean electricity, which is associated with the nutrition of the dish.
Business with a focus on delivery is quite logical given the situation in the world associated with the epidemic and competition in this segment is growing every day. There are more and more offers on the market and burgers are one of the most popular food destinations with delivery. It is because of the oversaturation of the market that our brand definitely had to stand out and bring bright emotions in these difficult and not fun times. We hope that the project is bright, new and emotional enough to add brightness to the lives of guests of the restaurant Chesny Burger.
- Agency/Creative: Shkriblyak design studio
- Article Title: Honest Burger Modern and Bright Packaging Design by Shkriblyak Design Studio
- Organisation/Entity: Agency, Published Commercial Design
- Project Type: Identity
- Agency/Creative Country: Ukraine
- Market Region: Europe
- Project Deliverables: Brand Advertising, Brand Identity, Brand Strategy, Brand World, Branding, Graphic Design, Illustration, Packaging Design
- Industry: Food/Beverage