Home Products That Facilitates the Adoption of Healthy and Eco-responsible Behaviours

Home Products That Facilitates the Adoption of Healthy and Eco-responsible Behaviours

Visual identity for Kana, a brand of home products that facilitates the adoption of healthy and eco-responsible behaviours. Wishing to contribute to our individual and collective well-being, the brand aims to offer a wide range of useful, simple and beautiful products. This promise is visually embodied through the sinuosity of the typography and the earth/pastel colors, all backed by a play of abstract forms. This combination gives an organic look to the whole, exuding a general emotion of serenity. First attacking the market with a range of non-toxic, pre-cut parchment paper, we packaged the product in a large set of boxes that required no glue but rather interlocked like origami. Goods made better.

CREDIT

  • Design Agency: byHAUS
  • Organisation/Project Type: Agency, Published Commercial Design
  • Article Title: Home Products That Facilitates the Adoption of Healthy and Eco-responsible Behaviours
  • Brand / Project Name: Kana
  • Strategic Deliverables: Brand Strategy
  • Design Deliverables: Packaging Design, Brand Identity, Identity System
  • Service Brand Application: Brand Guidelines, Merchandising, Packaging, Print Stationery, Retail Design, Website
  • Location: Canada
  • Market Country: Canada
  • Market Region: Global
  • Project Keywords: Packaging, Identity, House, Products
  • Industry Category: Hospitality

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