The purpose of this project was to break away from the existing image of Holisticbio and escape the heavy and dark image of traditional ginseng products. It was also a leap forward to lower the age of existing targets and become a trendy sales strategy. In the existing health food market, the category of red ginseng was visually accepted. For example, there are Asian moods or tone manners such as red or gold.
They judged that they could no longer find novelty, and tried to see the possibility of more than red ginseng. Holisticbio wanted consumers to feel the effectiveness of the product while also wanting a touch of the brand. So, we excluded images of ginseng or graphics that represent oriental moods.
So the design was designed to be close to immune or energy products, and it was completed in a completely different mood from the existing categories. Structure, typography, and color all match the term “contemporary.” Furthermore, it includes the future.
The most important point is the future-oriented typography and the main visual in the shape of a circle. It is simple and light, but has a strong cognitive power. It also contains the concept of something from space, which can also be felt in the overall cold grey tone. At the same time, he tried to express sophistication and trust. When consumers first receive the product, we hope it raises questions. And we believe that being curious about what product this is can play a role in consuming the brand without getting tired of it.
- Agency/Creative: Long&Short
- Article Title: Holisticbio G120 Packaging Design by Long&Short
- Organisation/Entity: Agency
- Project Type: Packaging
- Project Status: Published
- Agency/Creative Country: South Korea
- Agency/Creative City: Seoul
- Market Region: Global
- Project Deliverables: Art Direction, Brand Creation, Packaging Design
- Format: Box, Pouch
- Substrate: Pulp Paper
- Industry: Health Care
- Keywords: Future, Circulation, Energy