We say Hola!
The goal was to redesign the packaging of the Hola Aloe Vitamin drink.
The target group is people who follow a balanced, healthy diet, aged 25-45.
If we were a rhythm, we would be the vibrations between the steps of an Argentine tango. If we were a note, we would have the intensity of Mi, and if we were a party, we would set up our instruments in nature and dance with her. All these explosions in our senses, seemed like images through a kaleidoscope. Intense, magical, and tied together by handkerchiefs that join hands and drag the dance!
The main idea of the concept was to create an enjoyable approach to the healthy functional vitamin drinks, targeting mainly younger audiences. The challenge was to communicate the product as fun, fashionable and mostly full of energy.
The mystery and magic of the kaleidoscope fosters calmness and balance, helps us focus, enhances creativity, raises our spirits, helps us relax, and reduces stress.
A primary element in the healing process rests within the multitude of colors in the kaleidoscope’s end of the scope.
Images through a kaleidoscope that excite your mind and invite you to dance with them. With a maximalist mood, every point of the design is captured with flow. Lines that break their absoluteness, to entice us in the movement and energy of Hola Aloe Vitamin. Fruits awaken every organ of our body and lead us to a celebration that awakens the spirit and nourishes body and mind.
The design is based on a maximalistic approach. The vibrant colors and the immersive design of the fruits through the kaleidoscope, recreate an explosive presentation of the flavors that stands out emphatically. All the colors are chosen in regard with the fruit colors and the background creates a vibrant sensation.
- Agency/Creative: A.S. Strategy, Branding & Communication, A. Skaraki & Co
- Article Title: Hola Aloe +Vitamin Packaging Design
- Organisation/Entity: Agency
- Project Type: Packaging
- Project Status: Published
- Agency/Creative Country: Greece
- Agency/Creative City: Athens
- Keywords: WBDS Agency Design Awards 2022/23
Creative Director: Antonia Skaraki
Graphic Designer: Andreas Deskas