The new brands ‘HJ CRUISE’ and ‘HJ MARINA’ from HJ Leisure Development aspire to be a cultural platform where different cultures and values blend harmoniously. They aim to lead Korea’s leisure culture by offering rich leisure experiences amidst the beautiful nature of the Bukhan River. ‘HJ CRUISE’ is Korea’s first 440-ton eco-friendly electric cruise ship, and ‘HJ MARINA’ is a modern structure, a 4-story floating pier on the river, offering picturesque views including a bakery cafe and rooftop garden.

‘HJ CRUISE’ and ‘HJ MARINA’ aim to provide high-quality customer experiences in various aspects such as accessibility, natural environment, design, and service. The goal is to redefine leisure culture beyond simple recreation, establishing themselves as a cultural landmark that blends diverse cultures and values harmoniously. YNL Design aims to develop a new brand concept through concept and BI design, providing customers with a unique brand experience based on the brand’s vision of leisure culture.

YNL Design defines ‘HJ CRUISE’ and ‘HJ MARINA’ as cultural platforms where diverse cultures coexist and communicate. The design concept, “inviting an endless voyage,” symbolizes the endless excitement and inspiration of a journey along the Bukhan River, where beautiful landscapes unfold endlessly. The visual identity of ‘HJ MARINA’ and ‘HJ CRUISE’ symbolizes iconic landmarks representing the region. The wave symbol, representing a journey full of excitement and inspiration, reflects the brand’s landmark image and modern aesthetics. The color palette of navy blue, white, and silver expresses a comfortable yet sophisticated image.