This project is a complete and thoughtful redesign of my personal visual identity — a response to the creative evolution I’ve gone through as a designer over the past few years. As I’ve grown professionally and my audience has expanded, I felt the increasing need for an identity that not only represents who I am today, but also aligns with where I’m headed. The previous version of my identity was created quickly, with little long-term vision. It served its purpose for a while, but it lacked the clarity, direction, and intentionality I’ve since developed. This redesign is grounded in the concept of Classic Minimalism — a visual style that embraces simplicity, elegance, and purpose. It’s an approach that avoids unnecessary decoration and focuses instead on function, balance, and clarity. While this style is uncommon and not widely referenced, that challenge pushed me to explore deeper and create something uniquely mine. The process began with a deep review of the old identity, identifying what needed to change in order to reflect my current mindset and aspirations. From there, I reworked every visual element — adjusting the typography to feel more refined and structured, softening the color palette to create more harmony, and building a flexible visual system that can grow and evolve with me. The final result is an identity that feels calm, mature, intentional, and reflective of the designer I’ve become. It’s more than a new look — it’s a new chapter.