“For Driftwood Brewery’s Old Cellar Dweller barleywine, our task was to design a label that showcases the strong character of the beer, while speaking to its aging potential. To these ends, we chose to illustrate our take on a grinning skull, favoring a bold, graphic approach. The dieline protrudes with ribs, teeth, and the long outjutting arm bones that create an excess of negative space, at once playful and decadent. Wax dip and gold foil lend the final touches and the spark of life to our skeleton in wait.”
CREDIT
- Agency/Creative: Hired Guns Creative
- Article Title: Hired Guns Creative – Old Cellar Dweller Barleywine
- Project Type: Packaging
- Format: Bottle
- Substrate: Glass
FEEDBACK
Relevance: Solution/idea in relation to brand, product or service
Implementation: Attention, detailing and finishing of final solution
Presentation: Text, visualisation and quality of the presentation
