Generic selectors
Exact matches only
Search in title
Search in content
Search in posts

Hired Guns Creative – De Auras Wheat Sour

Hired Guns Creative – De Auras Wheat Sour

“For our second contribution to Driftwood Brewery’s (http://driftwoodbeer.com/) Bird of Prey series, our first task was to choose a bird that befits this wheat sour. We decided on the peregrine falcon, whose name means “through the field” and “sickle,” and who is renowned for high-speed aerial attacks.”

“We created the name De Auras, resonating with the Bird of Prey names, and whose elevated nature causes narrative tension when set against the violent imagery. To contrast with the balanced, iconic stare of Obscuritas Dark Sour (http://hiredgunscreative.com/portfolio/obscuritas-dark-sour/), we decided to illustrate the peregrine falcon’s unnerving sideways leer. The extreme close-up of the one eye adds a sense of dynamics and speed by contrasting with the violent silhouettes viewed from afar, their background echoing the eye.

Text from Label: If in a golden field a wanderer should appear as from the air, beware. Harvest is upon, the sickle raised, and through the haze, his sour leer. As quickly as the winged pilgrim travels near from nowhere, shall your spirit melt into thin, thin air.”

CREDIT

  • Agency/Creative: Hired Guns Creative
  • Article Title: Hired Guns Creative – De Auras Wheat Sour
  • Project Type: Packaging
  • Format: Bottle
  • Substrate: Glass

FEEDBACK

Relevance: Solution/idea in relation to brand, product or service
Excellent
Vote
0
Good
Vote
0
Bad
Vote
0
Implementation: Attention, detailing and finishing of final solution
Excellent
Vote
0
Good
Vote
0
Bad
Vote
0
Presentation: Text, visualisation and quality of the presentation
Excellent
Vote
0
Good
Vote
0
Bad
Vote
0