Stay healthy! Say hi to your new healthy routine.
hiPURE is a scientifically developed “Mikrovitalstoffkonzentrat” (microvital substance concentrate) based on various juice concentrates. Sometimes less is simply more: hiPURE combines the power of native berries and fruits, rich in polyphenols and antioxidants, with scientific findings and helps in the targeted dosage of micronutrients and vitamins for daily needs based on a regular diet. The recipe is supplemented by specially prepared extracts from grapes, wild blueberries, chokeberry and elderberries, to achieve the highest possible value of polyphenols with valuable antioxidants.
A brand and packaging design was needed for this. The brand and packaging should reflect the innovative power of the product.
To put the hiPure brand on the market for the first time, we developed a design that stands out from the usual nutritional supplements. Science, taste and high-quality design appeal to the academic and demanding target group.
The multi-faceted and striking design conveys the product promises across all brand assets and gives the brand a distinctive look.
The hiPURE logo shows what the product is about—the concentration of ingredients into a precious drop to make it available to you (U) and your family.
Clean, high-quality and lifestylish. hiPURE is no traditional nutritional supplement. It is aimed at a particularly demanding and academic target group. The glass bottle was colored in matte and printed directly. This sets it apart not only aesthetically, but also haptically.
hiPure: The essence of everything good in one drop.
- Agency/Creative: Mutabor Packaging
- Article Title: hiPURE Branding and Packaging Design
- Organisation/Entity: Agency
- Project Type: Packaging
- Project Status: Published
- Agency/Creative Country: Germany
- Agency/Creative City: Hamburg
- Market Region: Europe
- Project Deliverables: Branding, Packaging Design
- Format: Bottle, Box
- Substrate: Glass Bottle, Pulp Carton
- Industry: Food/Beverage
- Keywords: Food, beverage, supplements, well being, organic, packaging, branding, label design, glas, colorful
Creative Direction: Mutabor Packaging