High Street Wine Co, a new venture by the distinguished Allen Family, renowned for their success with Barristers Block & Boston Bay Wines, epitomises a commitment to delivering premium wines directly from the charming Country Roads to the bustling High Streets. Drawing from the family’s estates nestled in the Adelaide Hills and Wrattonbully, High Street endeavours to provide wines of exceptional quality, each capturing the unique essence of the region where its grapes are cultivated.
At the core of High Street’s philosophy is a vision to redefine the wine experience, positioning itself as a forward-thinking brand dedicated to sustainability and conscientious practices. The family’s vineyards yield not just wines, but an expression of the land’s authenticity, a testament to the harmonious relationship between terroir and grape.
In keeping with its forward-thinking ethos, High Street specialises in crafting vegan-friendly, sustainably grown wines presented in lightweight bottles, all thoughtfully packaged with 100% recycled label stock. The label design serves as an elegant visual signature, embodying minimalism while exuding impact, with the addition of a generous touch of gold foil and clean typography ensuring a cohesive and defined aesthetic across the entire wine range.
High Street Wine Co’s allure lies in the marriage of opulence and a heart of gold. Each bottle not only encapsulates the richness of the terroir but also mirrors the brand’s commitment to environmental responsibility, making it a symbol of refined indulgence with a conscience. Elevating the wine-drinking experience, High Street Wine Co invites enthusiasts to savour not just exceptional wines but the embodiment of a vision rooted in quality, sustainability, and the art of winemaking.
- Agency/Creative: Byerlee Design
- Article Title: High Street Wine Co: Elevating Wine Experience with Sustainable Elegance and Opulent Minimalism from Byerlee Design
- Organisation/Entity: Agency
- Project Type: Packaging
- Project Status: Published
- Agency/Creative Country: Australia
- Agency/Creative City: Adelaide
- Market Region: Global
- Project Deliverables: Advertising Photography, Brand Design, Brand Identity, Packaging Design
- Format: Bottle
- Industry: Food/Beverage
- Keywords: wine, byerlee design, mclaren vale, adelaide hills, high street, wine brands
Creative Director: David Byerlee