The abalone noodle gift box is designed with calligraphy characters. The character “Noodle” written by the father of the responsible person. It is accompanied by the process of making noodle and the illustration elements of Macau. It Outlines the integration of tradition, modernity and symbolizes the concept of artisan hand extending the brand inheritance.
The color of dark green and gold, red collocation, all show precious, delicate design metaphor noodle like silver silk, at the same time let elegant packaging perfect support Wong Chi Kei constantly strive for perfection spirit, classic inheritance, never forget the original intention.
- Agency/Creative: Higgs Design
- Article Title: Higgs Design Create Wong Chi Kei Abalone Noodle Packaging Design
- Organisation/Entity: Agency, Published Commercial Design
- Project Type: Packaging
- Agency/Creative Country: Macau
- Market Region: Asia
- Project Deliverables: Brand Naming, Packaging Design, Product Naming
- Format: Box
- Substrate: Pulp Paper