Higgins Design Wrapped Jack Daniels Tennessee Fire in Original Fire Hoses
Higgins has a burning passion for the extraordinary – part two: limited edition packaging for the launch of JACK DANIEL’S Tennessee Fire for Brown-Forman.
This assignment also involved limited edition packaging in the category alcoholic drinks and spirits – and it was a real packaging design highlight: the development and implementation of the Jack Daniel’s Tennessee Fire Hose. Every single bottle was wrapped by hand using original fire hose material and then carefully labelled. The result was a unique product that nobody will be able to extinguish it from their memory in a hurry.
- Design Agency: Higgins Design
- Organisation/Project Type: Agency, Published Commercial Design
- Article Title: Higgins Design Wrapped Jack Daniels Tennessee Fire in Original Fire Hoses
- Brand / Project Name: Jack Daniels Tennessee Fire promotional launch packaging
- Strategic Deliverables: Brand World
- Design Deliverables: Packaging Design, Brand Identity, Identity System, Branding, Brand Experience
- Location: Germany
- Market Country: Germany
- Market Region: Europe
- Product Category: Spirits
- Consumer Packaging Format: Bag, Fire Hose
- Consumer Substrate / Material: Glass Bottle, Fire Hose