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Higgins Design Wrapped Jack Daniels Tennessee Fire in Original Fire Hoses

Higgins Design Wrapped Jack Daniels Tennessee Fire in Original Fire Hoses

Higgins has a burning passion for the extraordinary – part two: limited edition packaging for the launch of JACK DANIEL’S Tennessee Fire for Brown-Forman.
This assignment also involved limited edition packaging in the category alcoholic drinks and spirits – and it was a real packaging design highlight: the development and implementation of the Jack Daniel’s Tennessee Fire Hose. Every single bottle was wrapped by hand using original fire hose material and then carefully labelled. The result was a unique product that nobody will be able to extinguish it from their memory in a hurry.

CREDIT

  • Design Agency: Higgins Design
  • Organisation/Project Type: Agency, Published Commercial Design
  • Article Title: Higgins Design Wrapped Jack Daniels Tennessee Fire in Original Fire Hoses
  • Brand / Project Name: Jack Daniels Tennessee Fire promotional launch packaging
  • Strategic Deliverables: Brand World
  • Design Deliverables: Packaging Design, Brand Identity, Identity System, Branding, Brand Experience
  • Location: Germany
  • Market Country: Germany
  • Market Region: Europe
  • Product Category: Spirits
  • Consumer Packaging Format: Bag, Fire Hose
  • Consumer Substrate / Material: Glass Bottle, Fire Hose

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